The fashion industry plays a crucial role in sustainability, as material composition and shipping distance impact the environment, while pricing shapes consumer choices. This study explores the differences in fabric content, environmental impact, and cost between clothing from local boutiques and large discount stores. It is hypothesized that boutiques will offer higher-quality, more sustainable garments, whereas discount retailers are more likely to rely on synthetic fabrics and less eco-friendly production methods. Using a quantitative sustainability scale, this research assesses fabric composition, shipping distance, and price to highlight the environmental impact of different shopping choices. The findings will equip consumers, particularly college students, with valuable insights for making more sustainable fashion decisions.
