This presentation explores how corporations balance the conflicting goals of profitability, purpose-driven missions, and public trust. Through three case studies—Google’s Diversity, Equity, and Inclusion (DEI) controversy, Novo Nordisk’s handling of the Ozempic drug boom, and Spotify’s pursuit of growth while battling ethical concerns—I examine how organizations navigate ethical and strategic crossroads. Each case highlights the tension between making money and doing good: Google faced internal backlash and external scrutiny when managing employee speech and inclusivity; Novo Nordisk drew criticism for drug pricing and access issues despite its philanthropic roots; and Spotify, though a pioneer in streaming innovation, encountered controversy over layoffs while striving for profitability.
My analysis reveals common threads among the companies, including the fragile nature of stakeholder trust, the risk of losing sight of a mission during times of rapid growth, and the need for transparent, values-aligned decision-making. This presentation argues that trust and long-term success require more than just statements—they demand consistent action that reflects a company's stated values. This presentation will conclude by me encouraging businesses and future leaders to view public trust not as a cost of doing business, but as a strategic asset that shapes reputation and sustained growth.
