Parasocial relationships (PSR’s) are one-way relationships that are formed between an individual and a media figure. Individuals can develop a strong sense of familiarity, kinship, and connection with these idols, even with a lack of reciprocity. PSRs may have an impact on one’s emotional well-being, identity formation, and even consumer or voting behavior. Data was collected from participants in Psychology and Political science classes via an online survey. The participants responded to the Multidimensional Measure of Parasocial Relationships (MMPR). The MMPR was an 18-item scale that evaluated participants' thoughts, feelings, and behaviors regarding their parasocial relationships with social media figures. They also responded to several research-designed questions that assessed admiration and interest in politicians and politics. This study aims to build upon emerging research by investigating the relationship between PSRs and interest in politics, preference for social media platforms, and choice of virtual engagement strategies.
